Flyers are the workhorse of local marketing — cheap to print in volume, quick to distribute and effective for promotions, events and openings.
A single well-designed flyer can drive foot traffic to a shop, fill seats at an event or announce an offer to a whole neighbourhood. This guide looks specifically at Flyer Sizes Compared: A4, A5, A6 and DL and what to consider before you place an order.
Key options and materials
Getting the specification right is half the job. The choices below have the biggest impact on how the finished piece looks and lasts:
- DL (99 × 210 mm) — fits standard envelopes for direct mail.
- 128–157 gsm art paper — the value sweet spot for high-volume runs.
- Single or double-sided — use the reverse for a map, terms or a QR code.
- A5 and A6 — pocket-friendly sizes for hand-outs and mailboxes.
- A4 — more room for detail; popular for menus and posters-on-a-page.
How to compare your choices
| Size | Dimensions | Best for |
|---|---|---|
| A6 | 105 × 148 mm | Mailbox drops, hand-outs |
| A5 | 148 × 210 mm | Promotions, events |
| A4 | 210 × 297 mm | Menus, detailed offers |
| DL | 99 × 210 mm | Direct mail |
Practical tips for a better result
- Add a QR code that links to a booking page or location map.
- Put the offer or headline where it is visible even in a stack.
- Include an expiry or event date to create urgency.
- Print in bulk to bring the unit cost down sharply.
Common mistakes to avoid
- Forgetting a clear call to action or contact point.
- Using tiny fonts that are unreadable at arm's length.
- Overloading the flyer so the main message gets lost.
Frequently asked questions
What is the cheapest way to print flyers?
Digital printing on 128 gsm art paper in larger quantities gives the lowest unit cost. Offset becomes cheaper again at very high volumes.
Single or double-sided flyers?
Double-sided costs a little more but doubles your space — useful for a map, menu or terms and conditions.
How many flyers should I print?
For a neighbourhood drop, 1,000–5,000 is common. Order a small test batch first if the design is new.
Ready to print?
Whether you are planning a single order or a recurring one, sharing a clear brief and print-ready artwork gets you a sharper result and a faster turnaround. If you'd like help specifying Flyer Sizes Compared: A4, A5, A6 and DL, get in touch for a free quote and our team will guide you through the options.
